AJ is a founder with a vision for transforming skincare journeys into curated, unforgettable experiences. Her time in global management consulting at two of the worlds top three firms, she honed her expertise in designing world-class services. But it was her discovery of South Korea’s unparalleled skincare scene—blending innovation with artistry—that sparked a new calling.

Captivated by Seoul’s vibrant culture and its globally revered beauty technology, AJ launched Docent to guide others through Korea’s elite but complicated skincare landscape. With a passion for connecting people to premium treatments and authentic experiences, she’s dedicated to helping clients leave Seoul with glowing skin and lasting memories.